The inverted U-shaped effect of coupon face value on consumer spending level." "How Do Accounting Practices Spread? Juxtaposing graduate studies at USC Annenberg, global placemaking histories in L.A., and recent academic trajectories in Chicago and Houston, this talk with George Villanueva argues that the field of communication can create spaces that advance a transdisciplinary imaginary. For more information see the International MBA Programand theInternational Management Science (STEM) MBA Programpages and visit marshall.usc.edu/ibear. During the past few years, Marshall has engaged in an aggressive and successful strategy to recruit some of the top researchers in various areas of business. His work has been published in journals such as the Academy of Management Journal, Academy of Management Review, Administrative Science Quarterly, American Sociological Review, Journal of Management, Journal of Management Studies, Organizations Science, Organization Studies, MISQuarterly, and the Strategic Management Journal, among others. The low PhD student/faculty ratio coupled with the marketing facultys open door policy promotes frequent and meaningful interactions between faculty and students about research, careers and teaching. All international students who did not earn a four-year bachelors degree from a college or university in the United States, Canada, the United Kingdom, Ireland, Australia or New Zealand must submit (8) recent scores from the Test of English as a Foreign Language (TOEFL), the International English Language Testing System (IELTS) or the Pearson Test of English Academic (PTE). Faculty Coordinator: Kristin Diehl, Professor of Marketing. Graduates will identify and analyze critical issues and leverage resources and expertise to build community assets. 3601 Trousdale Parkway, Student Union 301 Jia*, He, Sha Yang, Xianghua Lu, and C. Whan Park. Peer has also been working for almost two decades on the use of set-analytic methods in the social sciences, specifically on the use of fuzzy set Qualitative Comparative Analysis (QCA) in management and related fields. The Marshall School of Business and the Keck School of Medicine leverage resources and expertise with this program designed for students who want to gain the skills to make sustainable change in the field of public health. 4 (2018): 70-85. The Marshall MBA program is designed for individuals who can leave the world of work and immerse themselves full time in two years of graduate education. - Students have unmatched exposure to global cultures as USC is home to more international students than any other university in the United States. More specifically, participants achieve advanced skills in corporate and international finance, marketing, environmental and strategic analysis, information technology, organizational leadership, managerial communication and corporate relations. This program uses a non-traditional, interdisciplinary approach to executive and management education through themes that integrate various functional areas and address classic, yet dynamic business issues. For more information see Entrepreneurship and Innovation (MS)and visit marshall.usc.edu/msei. We congratulate them on a job well done! The USC Graduate School funds thousands of domestic and international students annually. 4 (2019): 750-773. When an enrolled student drops the class, a seat will become available. The program takes advantage of distinctive educational opportunities offered by online technologies, both in terms of teaching methods and content and helps students to increase their effectiveness as business leaders, corporate managers and entrepreneurs. The annual funding increases as the student progresses in the program into more research activities in the later years. Students may assist with a faculty research project if it offers a good learning experience and does not interfere with classes and other program requirements. Students at Marshall are immersed in a vibrant international city that is a major player in emerging economies across the Pacific Rim.The University of Southern California, one of the worlds leading private research universities, offers a global outlook as well as close ties with the local community, providing opportunities to gain real-world experience while making a lasting impact. Through the integrated curriculum, participants develop a complete understanding of decision-making, a focus on the future and the international context of business as well as strong interpersonal, leadership and analytical skills. The research mentor will continue to serve as an advisor. Content is delivered by faculty members with strong backgrounds in practice and research from different disciplines teaching in a team format to integrate understanding of business fundamentals, internal and external operations, business environments and leadership. By combining fundamental business and entrepreneurship skills with the expertise gained through the Master of Public Health, graduates will be uniquely equipped to address global health challenges. The Master of Management in Library and Information Science program is designed to educate professional librarians for leadership from every level of the organization in academic, urban and corporate environments. Occasionally a student brings outside funding to replace or supplement the funding from the USC Marshall School of Business. Courses are offered on the University Park Campus in downtown Los Angeles in the evenings and on weekends. Professor DeFond is the A. N. Mosich Chair of Accounting, Leventhal School, University of Southern California. The small size of the program allows for close collaborations between students and faculty and for students to tailor their program of study to fit their background and research interests. The winner of the 2023 Best Dissertation Award will be awarded to one graduating Viterbi Ph.D. student with a grand prize of $10,000.. 2023 Best Dissertation Award Nomination Form From the beginning of the program, students have the opportunity to engage in different research projects and receive guidance and mentorship from faculty experts. Ph.D. ProgramUSC Marshall School of Business3670 Trousdale Parkway, BRI 306Los Angeles, California 90089-0809EMAIL, University of Southern California Marshall School of Business | Copyright 2001 - 2023. The Marshall School offers the MBA in conjunction with a number of other programs at USC: The Master of Accounting (MAcc) program provides an integrated curriculum designed to prepare graduates for careers in professional accounting, public accounting, industry and government. Please note that professional doctoral degreeswhich prepare students for leadership and practice in the health professions, the arts, education, law and public welfarefollow policies established by their respective schools. The vote to unionize will affect 3,000 graduate student workers, according to a press release. Students MUST be enrolled in a graduate degree program at USC prior to applying for the certificate. The culture of the program is research focused, collegial, supportive, and highly interactive. The certificate may be completed on either a full- or part-time basis. degrees are granted in the natural sciences and professional fields. Graduate admission staff are also available via Skype from 9:00 AM to 1:00 PM Pacific Time, Monday-Thursday. The certificate can be completed on either a full- or part-time basis, and classes are available during both daytime and evening hours. As mentors, they encourage students to identify their own interests and develop the analytic and methodological skills to pursue their own research questions. They have strong academic backgrounds and bring with them a variety of experiences prior to joining the program. The Ph.D. in Business Administration is offered in various concentrations from different academic departments. Students have been recipients of INFORMS Society for Marketing Science (ISMS) Doctoral Dissertation Competition Award, finalists for the John D. Little Award for best paper in Marketing Science, and early career achievement award in marketing. It provides a foundation for success that balances analytical and critical thinking with real-world application. For more information see Strategy and Management Consulting Graduate Certificateand visit marshall.usc.edu/GCRTSMC. For more information see the Online MBA Program and marshall.usc.edu/OMBA. Marketing is an interdisciplinary field that examines the interactions of consumers and businesses in the marketplace. Graduate School, Office of Academic Programs, University of Southern California For more information see Technology Commercialization Graduate Certificate and visit marshall.usc.edu/TCCM. USC is a diverse community of scholars in the heart of Los Angeles a dynamic center for technology, health services, media and the arts. Core faculty include the schools most senior, experienced members as well as nationally renowned academic and business specialists. Marketing Science 38, no. Course work includes sustainability strategies and practices, business law and ethics, and sourcing management. They are also distinguished by their dedication to teaching excellence. Donovan*, Leigh Anne and Priester, Joseph (2020). For more information see Library and Information Science (MMLIS)and visit librarysciencedegree.usc.edu. Student research proposals have been funded by the Marketing Science Institute (MSI) and the Institute for The Study of Business Markets (ISBM). Faculty Advisor (s): Eileen Crimmins, Hussein Yassine. Currently, Marshall Faculty rank 8th in the world in terms of publication output in the top business journals. The Executive MBA program provides those with significant work experience, particularly mid- to senior-level professionals who have high potential as business and industry leaders, a chance to complete an MBA on Fridays and Saturdays over a two-year period without interrupting their careers. Marshall is located at the heart of Los Angeles and Southern California, giving students access to the people and places that make the region a global force. Valsesia*, Francesca, Kristin Diehl, and Joseph C. Nunes (2017), Based on a True Story: Making People Believe the Unbelievable, Journal of Experimental Social Psychology, 71, 105-110. For additional information and application instructions,click here. PhD students at USC are supported by fellowships, teaching assistantships, research assistantships, or a combination of these funding sources. Students take four (4) courses in marketing communication and market research. The Master of Science in Business Research is designed to provide an alternative for Marshall PhD students. The Graduate Certificate in Business Analytics is designed for individuals who want to develop the analytical skills needed to work with todays complex data sets in the support of business decision-making. Additional in-person instructional activities are provided at partner institutions. Enhancing cross-cultural understanding and cooperation, through communication among civic, religious, ethnic and community institutions, Academic Support, Professional Development and Diversity Inclusion Programs, View a list of all graduate degrees awarded at USC, list of current professional doctoral degrees offered, Doctor of Policy, Planning, and Development, Capturing and distributing energy supplies that are environmentally benign, economical and long-lasting, Securing the nation and the world against the risks of natural disasters and intentional acts of terrorism, Establishing teaching practices that enable deeper understanding of science and math, languages and cultures, leadership and justice. Class sessions meet over 16 full-day sessions each semester, offered on the University Park Campus in downtown Los Angeles. IBEAR MBA graduates join a network of well-placed alumni in more than 50 nations. The PhD degree, conferred by the Graduate School, represents original contribution to current knowledge in a specific field. The recipients of Graduate School fellowships are selected from an application pool containing some of the most highly recruited students in the world. The Graduate Certificate in Technology Commercialization, offered through the Lloyd Greif Center for Entrepreneurial Studies, provides technology commercialization skills in an academic/real world environment that combines theory and practice. View open positions. The Graduate Certificate in Strategy and Management consulting is designed for individuals who want to develop the analytical skills needed to consult on complex strategic and organizational issues in support of effective business renewal. During their studies, students will transition from consumers of knowledge to producers and disseminators of knowledge. My reasons to choose USC for my graduate studies are threefold: 1. The certificate can be completed on either a full- or part-time basis, and classes are available during both daytime and evening hours. "Do consumers always spend more when coupon face value is larger? For more information see Social Entrepreneurship (MS)and visit marshall.usc.edu/MSSE. Pei*, Amy, and Dina Mayzlin (2021), "Influencing the Influencers." Working with USC scientists and engineers, students have the potential to become stakeholders in a new technology venture. Our students have had job offers from top business schools including Stanford, MIT, Harvard, University of Chicago, Columbia, Cornell, UT Austin, Duke, NYU, Cambridge, London Business School, University of Michigan, Rochester, Nanyang, North Carolina, Emory, and others. Further, the research mentor may be involved in guiding the development of the first-year paper. recent news. Show / Hide Course Descriptions. Javascript is currently not supported, or is disabled by this browser. Research EnvironmentFaculty and students attend weekly scholarly presentations from invited faculty from around the world. Faculty and students attend weekly scholarly presentations from invited faculty from around the world. The package includes full tuition, a generous stipend, health and dental insurance, and coverage of mandatory student health center fees. You will be notified by email when a decision has been made. Applications of artificial intelligence in marketing, Understanding how businesses manage social interactions, The impact of digital platforms on different industries, Social networks and network structures in markets, Branding and consumers attachments to brands, Consumers strategies to maintain a positive self-evaluations, Emotions and their effects on consumers valuations of products, How the use of technology affects consumers enjoyment and memories of experiences, Consumers' responses to service and product failure, Journal of Personality and Social Psychology, Journal of experimental Psychology: General, American Marketing Association IO Lifetime Achievement Award, Vijay Mahajan Lifetime Contribution to Marketing Strategy Award, INFORMS Society for Marketing Science Long-term Impact Award, Fellow of INFORMS Society for Marketing Science, Fellow of Association of Consumer Research. Late applications may or may not be considered at the discretion of the admissions committee.Admissions decisions are made from mid-February to mid-April. Once a class is full, you may request to be placed on the waitlist for the class. We accept only the top applicants regardless of the source of funding. Be sure to check out the website of the school or department to which you are applying. This program is designed for veterans who wish to gain formal business knowledge and develop critical thinking skills to manage or grow a business. Ph.D. in Marketing. The array of innovative dual degree programs at USC represents the universitys commitment to rigorous and vibrant graduate and professional education. Year 3: In year 3, the student will continue to gain research skills by working on research projects from previous years that should involve different faculty. At Marshall, we believe in exposing students to research early in the program and providing all the necessary support to prepare students for conducting top quality research. Degree Requirements The Graduate Certificate in Marketing requires 15 units including one required course and 500-level MKT electives with a GPA of at least 3.0 for all units applied to the certificate. Year 5: In year 5, the research mentor serves to advise the student on completion of the dissertation. For more information see the Executive MBA Programand marshall.usc.edu/EMBA. Postdoctoral program information can be found at the USC Office of Postdoctoral Affairs. The Optimization and Supply Chain Management Program is offered by the Marshall School of Business in partnership with the Viterbi School of Engineering. Her long-term goals are to broaden the participation of . Examples of outside funding sources include the Ph.D. Project, foreign governments, and the Accounting Doctoral Scholars program. Faculty advising students in this area are experts in a variety of topics such as. Academic research in marketing draws upon theories and methodology from a wide variety of fields, including psychology, sociology, mathematics, statistics, and economics. Transcripts written in languages other than English must be accompanied by a certified English translation. During the first year, our approach to leadership and business education combines case analysis, management simulations, consulting projects for real business problems, executive seminars and international travel with traditional methods for establishing a conceptual understanding of the general management role in a global context. With a diverse and outstanding faculty and a student-centered culture, we have achieved stellar success in placing our graduates in faculty positions at the top business schools in the U.S. and abroad. Please enable Javascript for full functionality. Programs such as the Juris Doctor/Doctor of Pharmacy and Master of Science, and Gerontology/Master of Business Administration, offer students the opportunity to work with faculty from two or more departments or schools. The Online MBA (OMBA) program enables students to develop expertise in business administration, management and leadership through a rigorous course of study, most of which is delivered using flexible online technologies. Journal of Marketing Research 55, no. The Master of Science in Marketing provides students with tools, concepts, frameworks and critical thinking and innovation skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. The Graduate Certificate in Financial Analysis and Valuation is designed to offer students the intensive instruction and training needed to successfully compete in rapidly developing global financial markets. 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