Cincinnati -- 28.8512. Mario Cristobal continues to replenish the Hurricanes' staff. The 2021 NFL regular season averaged 17.1 million viewers (TV+Digital) - the highest regular season average since 2015 and up +10% vs. 2020. Its just part of the reason the NFL generated record-setting national revenue this past year. These are the highest NFL TV ratings on Championship Sunday in nine years. This just goes to show us that the NFL is still Americas pastime. These demographics, particularly adults 18-34 and 18-49 are of particular importance to advertisers. (That does not mean 19.54 million viewers total watched the game. 4 seed in the playoffs. 2021 @NFL Regular Season. Specifically, the analysis used a weighted system for national ratings and appearances, local ratings, social reach and online visits in order to rank each teams exposure potential.. The Rams won the NFC West and earned a No. TV ratings for final round of The Masters in U.S. 1997-2022; . 232 billion total minutes consumed. For Week 7, the Manningcast will return to ESPN2 and ESPN+, with Peyton and Eli Manning hosting the simulcast for the New Orleans Saints vs Seattle Seahawks matchup. (this excludes ALL the Thu night games & Special games as that is tracked separately). Houston -- 12.2628. The 2022 NFL Pro Bowl averaged 6.69 million viewers across ABC, ESPN and DisneyXD. A rematch of the AFC Championship Game between the Buffalo Bills and Kansas City Chiefs delivered more strong NFL TV ratings for the league and NBC. Provided below is the list of the Top 10 most-watched NFL games during the 2021 regular season: Las Vegas Raiders vs. Dallas Cowboys (Week 12, CBS) - 40.8 million Dallas Cowboys vs. Kansas City. While three games were postponed to later dates in the Week 15 schedule, the NFL still finished with strong ratings. We look forward to a strong finish with the upcoming postseason and Super Bowl LVI in Los Angeles.". Weve also included the NFL Draft ratings from this past June. CBS topped the charts in Week 4 of the NFL season with nearly 25 million viewers for coverage featuring Patriots-Packers in markets, while most other Sunday windows declined. TV networks are feeling the strains of disappointing NFL ratings, as they are forced to restructure deals with advertisers to make up for the smaller audience, and their opportunity to make money off remaining games during the lucrative holiday season narrows, the Wall Street Journal reported this past weekend. Only Fox has seen a decline down 13% to. The Minnesota Vikings were the top-ranked team, followed by the Miami Dolphins and Las Vegas Raiders.The Los Angeles Chargers ranked 30th, followed by the Arizona Cardinals, with the Commanders . Packers-Cowboys delivered what was (at the time) the largest audience of the NFL season with more than 29 million viewers on FOX. Amazon is paying $1.1 billion per season for the next 10 years to exclusively broadcast Thursday Night Football. Now consider the following: the Super Bowl -- the biggest cultural phenomenon we have in this country -- draws a rating in the mid-to-low 40s. Other teams heavily rooted in their communities held top spots in the local rankings as well. In fact, four out of the top 10 teams in the Exposure Ranking analysis didnt even make the playoffs last season. YouTube TV, Hulu with live TV, Sling, Fubo TV, AT&T TV Now) on television, computer and mobile devices, though those figures are typically added to the total a few days the initial final nationals are published (and as such may not always be included in the numbers you see on this page). Its the second-largest audience for the National Football League since 2015. For the first time, each NFL team played 17 regular season games, providing fans with an extra week of regular season NFL action. Continued interest in the NFL Draft is a great thing for the league. All Nielsen figures include streaming viewership through virtual MVPDs (ex. Seven days a week, 24 hours a day, 365 days a year, fans turn to NFL Network to receive information and insight straight from the field, team headquarters, league offices and everywhere the NFL is making news. Despite Buffalo and Kansas City not being huge markets, the early numbers for the Week 5 Sunday Night Football clash saw an average of 16.78 million viewers with a primetime rating of 4.8 among the 18-49 demo. Its another win for the NFL, which continues to see its TV ratings steadily climb this season. With an unusually strong slate of games, the NFL TV ratings on Thanksgiving provided even stronger returns than some might have expected. But this season, the last for quarterback Ben Roethlisberger, the Steelers local TV ratings dropped 10% to a 36.24. Twenty-five points scored after the final 2-minute warning. Highest total # of viewers thru week 11 since 2016. New Orleans has the highest local rating on average LA Chargers the lowest. Before the 2020 NFL season began, ESPN worked desperately to lure in a broadcasting crew that would entertain fans and increase viewership. One other comparison: Meanwhile, Thursday Night Football hit a season-low for an unappealing NFC South dud. The 2022 NFL Pro Bowl averaged 6.69 million viewers across ABC, ESPN and DisneyXD. Theres good reason for this. Cleveland -- 35.19 7. Baltimore opened up a 14-0 lead in the first half before the Raiders came storming back. a victory or two short of reaching our top 10. . Putting the 5.81 million viewers into perspective, take a look at how NBA games on Christmas Day 2021 performed. More changes will come, but its unlikely any of it makes a difference. "Featuring incredible play on the field and close contests, the 2021 regular season proved to be one of the most exciting and exhilarating of all-time," said Hans Schroeder, NFL Executive Vice President and Chief Operating Officer, NFL Media. It was the most-watched Week 4 MNF game since 2018. This site has focused on the up-and-down NFL TV ratings for the 2020 season. 6) 1989 San Francisco 49ers. According to Deadline, Tampa Bays narrow win drew 28.5 million viewers, making it the second most-watched Sunday Night Football game ever. The Nielsen ratings from Sunday night, per Variety.com, revealed that the Week 2 clash between the Baltimore Ravens and Kansas City Chiefs averaged 16.1 million viewers and received a 4.8 demo rating. The NFL released its numbers for Super Bowl LVI between the Cincinnati Bengals and Los Angeles Rams. Unsurprisingly, the best NFL television ratings of the year came with millions of people sitting down on Thanksgiving to watch football. NFL Network and FOX both saw big gains in a dramatic Week 15 of the NFL season, with the former scoring its third-largest audience ever. Las Vegas -- 16.22, 2016 NBA Finals Game 7: 15.82022 CFP National Championship: 15.6, 26. The NFL could be on its way to solving its local TV problems in the countrys second-biggest media market. It was TV you couldn't stop watching if you tried, played by the two most-fervently watched teams in football. As for NBCs Sunday Night Football, it drew its smallest audience in terms of average NFL TV ratings in three years for a Week 16 game. Churchill Downs has been home to some of the most incredible moments in sports history. Chiefs-49ers was the exception in a mostly down week for the NFL that saw Amazon Prime score a new season-low. This created somewhat of a split between those on either side of the political line. Best of all for the network, it was the most-watched Week 3 game since 2015 and marked the third consecutive week NBC drew 20-plus million viewers on Sunday night. In other words, it was a raging success. Local TV ratings for each team. One of the roughest stories is in Pittsburgh. Two quarterbacks, both younger than 27, combining to generate 820 yards, eight touchdowns, and zero turnovers. Its important to put these numbers into perspective. These are the TV households for every NFL team: Giants (7.5 million) Jets (7.5 million) Rams (5.7 million) Chargers (5.7 million) Bears (3.5 million) Eagles (3.0 million) Cowboys (3.0. Timely, daily updates provide the latest developments and news relied upon by industry leaders. Two notes: It was just the seventh Super Bowl with less than a 40 rating, and the first since 1990 (49ers-Broncos: 39.0) snapping a 30-year streak.. 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Nielsen uses a separate total viewing figure to estimate how many viewers watched at least six minutes of any given telecast. After NBC cashed in with a massive audience for the NFL Kickoff Game, its numbers dipped on Sunday Night Football. This is especially significant in that the preseason game went up directly against MLBs Field of Dream Game between the New York Yankees and Chicago White Sox, which also drew historical ratings from a television perspective. On the NFL's 100th anniversary list of the 100 greatest teams in NFL history, the club came in at number 15. NFL TV ratings, a look forward: The 2022 NFL season is officially underway and the television ratings from the top games showed football is as popular as ever. Its a steep fall from the historic pull generated by Tom Bradys return to Gillette Stadium, but NBC and the NFL continue to dominate whenever games are broadcasted. Copyright 2023. Here are the NFLs television ratings from the 2022 regular season, focusing on total viewership from Weeks 1-18, along with the average audience size and the most watched games. On the penultimate NFL Sunday of the 2021 season, the Pro Bowl delivered its worst ratings in 16 years. "Featuring incredible play on the field and close contests, the 2021 regular season proved to be one of the most exciting and exhilarating of all-time," said Hans Schroeder, NFL Executive Vice President and Chief Operating Officer, NFL Media. Here is a sampling of those horrible numbers via Sports Media Watch: The 2020 Stanley Cup Playoffs averaged 953,000 viewers across NBC's TV and digital platforms. 2023 Leaders Group. Better yet, the 21 most-watched shows on TV since September 9 have all been NFL games. New York and Chicago the countrys largest and third-largest TV markets present a different story. It is the second-least watched Hall of Fame Game in a decade, but theres a reason for it. To put this into perspective, the 2021 NBA Finals between the Milwaukee Bucks and Phoenix Suns drew an average of 9.91 million viewers (more on that later). It marks a 14% increase from the total viewership from last years Week 3 game. 2020-21 TV Ratings: Complete 7-Day Ratings for Broadcast Network Series. The three most-watched drafts in NFL history have occurred in the last three years: 2019 (6.2 million), 2020 (8.3 million), 2021 (6.1 million).. CBS announced that its AFC Championship Game broadcast peaked at 60 million viewers on Sunday, making it the most-watched TV program on any network since Super Bowl LVII. The Chiefs-Ravens game drew a 10% spike in viewership compared to the preliminary numbers for the SNF debut. Privacy notice | Terms of use | Do not sell or share my personal informationNielsen Marketing Cloud Privacy Statement, ICP17078252 | 44010402001179 | . NBC averaged 22.8 million viewers for its two games, an increase of 11% from last season. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. 2) Week 6 single Sunday game [Fox] does not have viewer numbers posted, so used an estimate. Ourand noted that the rating figure doesnt include out-of-home viewing. According to the Hollywood Reporter, the NFLs four divisional round matchups averaged 37.1 million viewers. It started out as nothing more than a niche event for the most hardcore of fans. Previous NFL TV ratings: last year, 2020, 2019, 2018, 2017, 2016, 2015, 2014. The indices of all five categories were then aggregated into an overall Nielsen Media Exposure Index, utilizing a weighting system according to the categorys exposure potential.. Whether its the ongoing pandemic or something else, said decline forced networks to scramble and strengthen relationships with sponsors. The NFL is trying things every year to try and make the Pro Bowl a little more exciting and competitive. Speaking of ESPN, per Sports Media Watch, the Monday Night Football ratings made it the least-watched MNF game in Week 16 since 2018. Meanwhile, Thursday Night Football scored a multi-month high of Titans-Packers. Here are the NFL's television ratings from the 2022 regular season, focusing on total viewership from Weeks 1-18, along with the average audience size and the most watched games. NFL games accounted for 75 of the top 100 television broadcasts in the U.S. last year, according to Sports Business Journal, and the league has managed to buck the trend of declining ratings for . https://www.sportsmediawatch.com/nfl-tv-schedule-2021-fox-nbc-cbs-espn-tnf-snf-mnf/, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. Monday night in week 1 had only one game vs the usual two MNF games in week 1. Two questions. ABC Ratings: NBA, PGA Tour, NHL and more by Paulsen 24 hours ago NASCAR No crash, but caution flag out for Daytona 500 ratings Paulsen 3 days ago XFL XFL 3.0 off to much slower start than predecessors 4 days ago NBA During the 2021 NFL regular season, NFL games ranked as the top 16, 48 of the top 50 and 91 of the top 100 telecasts on TV. Seattle played without Russell Wilson and the Saints offense isnt what it used to be with Drew Brees retired. After seeing its viewership drop during the 2020 season, the National Football League is faring much better this fall. The Las Vegas Raiders stunning and drama-filled win over the Baltimore Ravens represented the most-watched Week 1 Monday Night Football Game since all the way back in 2013. In other words, it was a raging success. All professional sports franchisesnot just NFL teamshave an increasing ability to leverage different forms of media in order to connect with, activate and grow their respective fan bases. Minnesota -- 28.8911. The NFL has owned Thanksgiving for years, becoming part of the tradition for families on Thursday. Ourand noted that the rating figure doesnt include out-of-home viewing. Philadelphia -- 25.4116. Can you explain the meaning behind the +/- for the rating and the viewers? That game drew 30.3 million viewers. Things didnt get much better the next day. A few hours later, Tom Bradys return to Gillette Stadium pulled in 26.7 million viewers for NBC. Best of all for the network, it was the most-watched Week 3 game since 2015 and marked the third consecutive week NBC drew 20-plus million viewers on Sunday night. That specific Super Bowl matchup saw Joe Montana and the 49ers defeat John Elways Denver Broncos by the score of 55-10, the biggest blowout in the history of the big game. When it comes to gridiron greatness, NFL teams can notch up wins in ways different from on-field records. league beat established NFL teams by 35-10, 31 . Kansas City -- 45.28, 3. Of course, that money will be passed on to those competing on the field and thats why you see contracts for the highest paid NFL players skyrocketing. Simplistic view, thru week 11, 2020 using Mr. Ps numbers. The all-time record was Super Bowl XLIX with 114.4 million back in January of 2015. As Pro Football Talk notes, those numbers are all steep improvements from the 2021 NFL playoffs. Streaming, betting companies bolster NFL ad market, Measure of Success: Churchill Downs Race Tracks Sponsorship Strategy Sponsored by IEG, The Marchand and Ourand Sports Media Podcast: Episode 76 -- RSN Armageddon, Up and Down: Womens hoops on ESPN, WBD RSNs, Pac-12 rights and LIV Golf, Who's Up and Down: Adam Silver, Fox's NASCAR ads, Major League Baseball. All rights reserved. That included the San Francisco 49ers thrilling road win over the Dallas Cowboys being the most-watched NFL Wild Card Game since 2015. It was recently announced that in 2023, Amazon Prime will have a game on Black Friday after the three games on Thanksgiving. Strong performances for Bills-Chiefs on CBS and Cowboys-Eagles on NBC led Week 6 of the NFL season, while Amazon Prime saw another low for a second-straight snoozer. Here are the NFL television ratings from the Week 7 primetime games, via SportsMediaWatch. Looking ahead to Week 4, the first battle pitting Tom Brady against Bill Belichick could set an NFL TV ratings record in viewership for a regular-season game. Teams can value their exposure using different methods, with each form holding unique significance depending on their market. The NBA owned Christmas for many years, with many effectively viewing NBA games on Christmas Day as the unofficial start of each basketball season. Explore what consumers are watching, playing and listening to around the world. 22.3 million tuned in on CBS to watch the Green Bay Packers battle the Pittsburgh Steelers. All Rights Reserved. 1 sport in the United States. NFL Team Rankings More Rankings. "This year's schedule, highlighted by an enhanced regular season featuring 17 games, gave our broadcast partners the ability to provide fans with more football and incredible matchups than ever. According to SportsMediaWatch, the Thursday Night Football opener averaged an estimated 7.33 million viewers on the NFLs exclusive TV network. The NBA and its players were the most active in calling for systemic change in the United States and supporting the Black Lives Matter message last year. 2) The clinching game for the NBA Finals brought in 5.6 million viewers. Source: Nielsen Ad Intel Notes: Excludes PSA's. Spot TV Live+7 for P2+. The Saturday night game increased 41% from last year, the Sunday night game rose 20% and the Saturday afternoon game increased 16%. The entire 2020 preseason was canceled due to COVID-19 and fans were desperate for some football action. For the Dallas Cowboys, individual rankings didnt matter much, as the team finished no less than second in four out of five categories (with a field goals worth of No. On Monday night, ESPNs broadcast and stream pulled in 12.52 million viewers (SportsMediaWatch). CBS topped the charts in Week 2 of the NFL season with more than 27 million viewers for its late Sunday window, the NFLs largest Week 2 audience since at least 2000. Despite Buffalo and Kansas City not being huge markets, the early numbers for the Week 5 Sunday Night Football clash saw an average of 16.78 million viewers with a primetime rating of 4.8 among the 18-49 demo. Dont expect this to change in 2022 with the draft heading to Las Vegas. In doing so, the league announced that it was the second most-watched Super Bowl in league history with 112.3 million viewers tuning in throughout the NBC broadcast and on streaming services. NFL In the world of TV ratings, the NFL remains in a league of its own The NFL's viewership is so far ahead of any other sport, any comparison is pointless. Even at the hands of a 4-12 season last year, Americas Team still managed to garner the most media exposure among its franchise competitors. With the league struggling revenue-wise due to COVID-19, seeing one of the lowest-rated Super Bowls in NFL history cant be seen as a great thing. The global situation disrupted every single sporting event in the US, not just the NFL's precious TV ratings. NFL TV ratings were a mixed back throughout the 2020 season. Of course, that money will be passed on to those competing on the field and thats why you see contracts for the highest paid NFL players skyrocketing. Meanwhile, Amazons Thursday Night Football saw an uptick with Tom Brady and the Buccaneers on schedule. Sports Business Journals John Ourand reported that the Dallas-Tampa Bay 15.9 overnight rating was up 16% from 2020s opener between the Houston Texans and Kansas City Chiefs. Sorry, something went wrong with the copy but here is the link for you. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. NFL Networks broadcast of the Washington Football Team and New England Patriots game on Aug. 12 drew the highest TV ratings for a preseason game on the flagship station since all the way back in 2018. Ill see what I can do. During the 2021 NFL regular season, NFL games ranked as the top 16, 48 of the top 50 and 91 of the top 100 telecasts on TV. While the change itself generated mostly positive feedback from those in attendance, it didnt seem to help the NFL TV ratings. The entire NFL Playoffs have been a huge draw, averaging 36.3 million viewers. As reported by Sports Media Watch, the Week 7 TNF clash between the New Orleans Saints vs Arizona Cardinals averaged just 7.82 million viewers for Amazon Prime. Theres good reason for this. The Denver Broncos sold for a record $4.65 billion this year, in large part because billionaires recognize this is the most popular sport in America and its a business that keeps generating record-setting profits each year. Numbers obtained from various sources, including network PR, ShowBuzz Daily and Programming Insider. Here are the full ratings and viewership numbers for the primetime games in Week 9. The Finals in that . . The NFL TV ratings should climb nicely during the regular season. On a night when stars quarterback Derek Carr, wide receiver Davante Adams and quarterback Trevor Lawrence were ruled out days before kickoff, the broadcast still performed fairly well. Christmas Day delivered a special treat for the NFL and its broadcasting partners. Last season, the NFL made $14 billion in total revenue, which was over $900 million more than they made the season before and a $6 billion increase from 2010. Week 8 and Week 9 of the 2022 NFL season have lined up with the World Series between the Houston Astros vs Philadelphia Phillies. That data is courtesy of Sports Business Journal, who on Monday published the local TV data from all 32 teams for the 2021 regular season. This is especially significant in that the preseason game went up directly against MLBs Field of Dream Game between the New York Yankees and Chicago White Sox, which also drew historical ratings from a television perspective. This just goes to show us that the NFL is still Americas pastime. NFL Media announced that its nationally-broadcasted games are averaging 17.3 million viewers per game (TV and digital), a 17% increase from the 2020 season. The Giants and Jets had top 10 finishes in the social media category as well. For fans on the go, all NFL Network programming can be streamed live through the NFL app and NFL Network app on smartphones, tablets, PCs and connected TV devices (Amazon Fire TV, Android TV, Apple TV, PlayStation 4, Roku and Xbox One). Whether football fans love them or hate them, the Cowboys generate attention and they will be a focus of nationally-televised games in 2023. The electrifying Odell Beckham, Jr. of the Giants, and his battles with Washingtons new cornerback, Josh Norman, helped lead the team to ninth place in the category. The NFL is the the most reliable ratings driver on TV. The Chicago Bears and Philadelphia Eaglestwo larger-market teams that missed the postseasonstill scored wins despite less-than-stellar records. For comparison, the 2020 TNF opener between the Cleveland Browns and Cincinnati Bengals averaged 6.68 million viewers. 2023 Leaders Group. Here are the 2022 NFL TV ratings from the regular season, including Christmas, Thanksgiving and the primary broadcasts early in the regular season. In comparison, the 2021 NFL Draft averaged 12.5 million viewers and the virtual 2020 NFL Draft averaged 15.3 million viewers. Of the three exclusive TNF broadcasts on NFL Network last season, only one exceeded 6 million viewers. According to SportsMediaWatch, the Thursday Night Football opener averaged an estimated 7.33 million viewers on the NFLs exclusive TV network. Notably, Amazon is still excited about its partnership with the NFL. By comparison, the Emmys drew 7.4 million viewers to CBS. Things didnt get much better the next day. 1) NHL's 2020 Stanley Cup Playoffs averaged 953,000 viewers, a 38% drop from 2019. Rating: The percentage of television homes tuned to the game in the average minute. The AFC East champion Buffalo Bills had the leagues highest local TV rating, with a 47.16, edging out last seasons local TV champ, the Kansas City Chiefs (45.28). The game did 41.5 million viewers across CBS and Nickelodeon. New England -- 31.47 8. With free agency around the corner, players rated how teams treated them off the field: for better or for worse. For comparison, $20.1 million watched the Minnesota Vikings vs. New Orleans Saints game in the same time slot last Christmas. Atlanta -- 14.5227. Throughout the season, there were 370 billion total minutes consumed which is up +18% vs. 2020 and the second-highest total on record behind only 2015. According to Fox Sports, the 113 million that tuned in to watch the Kansas City Chiefs defeat the Philadelphia Eagles was the most-watched Super Bowl in six years. That specific Super Bowl matchup saw Joe Montana and the 49ers defeat John Elways Denver Broncos by the score of 55-10, the biggest blowout in the history of the big game. The largest Week 1 total since 2016. Same time period in 2020: 887.9M, 7.9% increase through the first 11 weeks in viewers from 2020. Tampa Bay -- 21.7619. Thats what happens when you pit the GOAT QB in Brady against the NFLs highest-paid player in 2021 in Prescott, who also happens to play for the most valuable sports franchise. NFL teams average more revenue, as well. Week 4 concluded with ESPNs Monday Night Football broadcast, which averaged 12.6 million (Sports Media Watch) to watch the Las Vegas Raiders and Los Angeles Chargers. A lot of this could have had to do with the game itself. Its just part of the reason the NFL generated record-setting national revenue this past year. In comparison to the 2019 Pro Bowl, viewership dropped 17% (8.05 million). It was the most-anticipated game of the young NFL season with Tom Brady bringing his Tampa Bay Buccaneers into Gillette to take on his former New England Patriots squad. 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